NEW YORK—Warner Bros. Discovery U.S. Ad Sales has unveiled NEO and DemoDirect, two advertising solutions it said will provide clients with more effective and efficient tools to buy inventory across ...

Jon Steinlauf at 2024 Warner Bros. Discovery upfront Kevin Mazur/Getty Images for Warner Bros. Discovery Jon Steinlauf, who navigated waves of corporate mergers in recent years en route to becoming ...

Warner Bros. Discovery in October did something very ambitious, announcing that the company’s current U.S. ad-sales chief, Jon Steinlauf would leave — just as soon as the company found his successor.

Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI-powered sales. Warner Bros. Discovery is a global media and entertainment ...

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