Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

A focused differentiation strategy combines elements of two of the three generic business strategies identified in the strategic framework of Michael Porter, management expert and author of ...

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and ...

A quiet crisis is unfolding in marketing. We’ve never had more data, tools, and technology at our disposal. Yet, somehow, ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

Today, U.S. consumers and B2B buyers have a lot of choices when selecting products and services. In a marketplace saturated with choice, differentiation becomes one of the most critical drivers of ...

Many hospitals and health systems struggle with how to best leverage their assets to effectively compete in a changing environment. Traditionally, organizations have maximized individual assets to ...

[Asia Economy Reporter Lim Hye-seon] Amid accelerating alliances and mergers among platforms for external growth, there is a fashion platform pursuing a differentiated strategy. According to industry ...

When it comes to strategy, most companies fail. In fact, 95% of products that go to market do not succeed. The common excuse is failed execution, but this is often just poor accountability from ...

A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...

"There may be some exceptions for schools that are able to spin-up robust online programs, but if your school isn’t already in this game, they’ve lost.” John Warner, Here Comes the Discounting Death ...