The post-PC era is here. With a third or more of their traffic coming from devices, large Web publishers are scrambling to monetize the rapid influx of mobile inventory. An eMarketer forecast released ...

With nearly one-third of the world’s population touting smartphones, it’s no wonder that marketers are jumping at the opportunity to reach this sizable audience with mobile ads. The mobile audience is ...

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google's Vidhya Srinivasan said at Google Marketing Live, "we're expanding ads in AI Overviews to desktop, and ...

These days, video marketers have multiple options for reaching their target consumers, but which one is the most effective? Providing real data to solve that question is video advertising technology ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. Ever since its launch, TikTok has been a dominant marketing ...

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well. Google Ads will begin ...