As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...

April 20, 2026) - Chibbs Management, a talent firm built specifically for direct-to-consumer (DTC) ecommerce brands, today announced a major expansion of its operations as demand accelerates from ...

In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...

Are you a print subscriber? Activate your account. By Tim Nudd - 15 min 9 sec ago By Erika Wheless - 25 min 9 sec ago By Gillian Follett - 25 min 9 sec ago By Eric Mayhew - 39 min 36 sec ago By Tim ...

Regulators ask for additional power over DTC pharma marketing; Trump nods toward psychedelic therapies; Lilly scoops up ...

The FDA is seeking (PDF) new powers to hold companies accountable for misleading direct-to-consumer (DTC) ads, adding legislat | The FDA is seeking new powers to hold companies accountable for ...

SAN DIEGO and NEW YORK, Nov. 23, 2021 /PRNewswire/ -- The international provider of insight-led customer experiences, Mapp, and the world's fastest-growing commerce platform, VTEX, are launching the ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 min 36 sec ago 48 min 36 sec ago By Ewan Larkin - 3 hours 48 min ago By Rachel Caggiano - 3 hours 48 min ago By Ewan Larkin - 4 hours ...