New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Three years ago Zoom settled with the FTC over a claim of deceptive marketing around security claims, having been accused of overstating the strength of the encryption it offered. Now the ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Zscaler issued a response to recent controversy regarding data used for its AI model training. CEO Jay Chaudhry made references this week to “trillions” of Zscaler’s transaction-level logs being used ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Data modeling best practices help define a formal process that gives structure and direction to an organization’s data. Read more about data modeling now. Data modeling, at its core, is the process of ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...