Comcast's FreeWheel has introduced an AI powered Context Engine for premium video ad targeting, aimed at improving how ads ...

Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, the company fosters powerful connections between brands and their audiences as well ...

Today, DISQO, the leading provider of advertising intelligence, and Comcast Advertising, the advertising division of Comcast, the global media and technology company, announced that DISQO will provide ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

Comcast Advertising and Adara Launch One of the First Attribution and Measurement Solutions for the Travel & Tourism Industry Based on First-Party Deterministic Data at Scale The offering directly ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...