The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

The John Lewis Christmas ad is out, and it's as divisive as ever. Though I've seen a lot of praise, I've also read complaints. These read that the John Lewis ad is "boring" and not creative enough to ...

It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost ...

Over the past 18 years, the launch of the John Lewis Christmas advert has established itself as a key point in the UK’s festive calendar, said Ed Davies in the FT. The ads are, of course, designed to ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...

Senior Lecturer in Creative Writing and English Literature, York St John University The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These ...