A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, ...

Omnicom cozying up with LG Ad Solutions demonstrates how agencies are trying to more formally integrate CTV and cross-screen ad-buying capabilities into their toolkit at a time when client demand for ...

In this year’s first quarter, 4.43% of all CTV programmatic marketplace ad calls were for fake content — including screensaver channels, photo widgets, games and mobile pretending to be CTV streaming ...

Programmatic guaranteed (PG) and upfront deals have become the de facto way that CTV inventory is sold and executed, but the role of open real-time bidding (ORTB) is coming into sharper focus as the ...

With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.

The rapid expansion of supply-side platforms (SSPs) is significantly transforming Connected TV (CTV) advertising, adding layers of complexity for media buyers. Leading platforms like Netflix and ...

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

SUNNYVALE, Calif.—Yahoo has announced an expansion of its partnership with Fox’s ad-supported streaming service Tubi, adding new features and ad inventory that will help streamline the buying and ...

DENVER--(BUSINESS WIRE)--Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to ...

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see ...

CTV can be measured and tracked in a way that linear TV cannot When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Until recently, Connected TV (CTV) ...