Streaming giant Paramount+ and Adte have formed a partnership as the unified advertising platform (UAP) for CTV continues its expansion beyond free, ad-supported content (AVOD) and into premium ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...

It has become the foundation of modern video planning. Streaming with connected TV has become “the default viewing preference ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Tension: Connected TV promises the best of both worlds, yet it behaves like neither traditional TV nor true digital. Noise: The industry treats CTV as a programmatic display channel, ignoring its ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...