The new process is called 'silent key activation' and activates games on platforms like Steam and Uplay automatically rather than giving out codes to retailers and customers.

With silent key activation now in place, Ubisoft is refusing to sell its PC game keys through any third-party marketplace that isn't SKA approved.

Ubisoft has partnered with UK tech firm Genba Digital to change the way it sells PC download titles through third-party… ...