Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a ...

Value innovation is at the core of blue ocean strategy. Aim is to create an innovative new product at a remarkably low price. First step in value innovation is selecting your target audience. "In the ...

In his book Tools of Titans—a book about the tactics, routines and habits of people who have achieved stunning success in life and business—well-known "life hacker" Tim Ferriss quotes a proverb: "Not ...

When a firm develops a completely different market than what their current competition is fighting over they are beginning to develop a Blue Ocean Strategy. What a blue ocean strategy does is give an ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...

Dubai, UAE; March 4, 2012: Business leaders in the UAE will be able to learn that companies in the Middle East can still generate profitable growth without competing. This is the idea behind Blue ...