That total marks the reality competition series’ biggest audience in more than three years, since one of the final episodes ...
As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...
As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling method, the company is also showcasing that data in a series of new ...
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