It sounds like something out of a fairytale.. a beautiful, remote land, with an enlightened king adored by his subjects.. a place with tall mountains, lush forests, flowing rivers and clean air..

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In a significant decision to attract more tourists to its serene land, Bhutan has done away with the mandatory travel insurance for tourists applying for a visa. The Royal Bhutan Government’s move is ...

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The new brand campaign is supposed to “both reflect and appeal to the values and spirit of Bhutan, its people, and the conscious traveler”. On October 3 earlier this year I had written a piece in the ...