Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new ...

Best Buy Ads held its first advertising technology event on Tuesday, showcasing new ad media and creative services, and announcing expanded partnerships and future offerings. The National Football ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...

Though Best Buy’s retail media business has been working with advertisers for several years, this week marks the first time the retailer is formally promoting its offerings. The company is streaming ...

While management and analysts largely expect the company to maintain the positive sales momentum established in the second quarter—its best performance in three years—the mix of products driving that ...