Digital entertainment products are no longer judged only by their core feature set. In many categories, the real difference ...

Add Yahoo as a preferred source to see more of our stories on Google. If you’ve ever watched someone steamroll others, take credit they didn’t earn, or charm their way out of accountability—and still ...

New research reveals that the brain's reward system fuels a strong desire to learn about missed opportunities, even when such knowledge causes regret. The study found that people often choose to ...

A treat here and a treat there seems harmless enough. After all, what could go wrong with a little positive reinforcement for good behavior? As it turns out, quite a bit. The research on reward ...