Unicorns no longer just have the power to counteract poison. Now, they can make your cheekbones pop. Lately, beauty companies have begun to create a truly unhinged amount of unicorn-themed makeup, and ...

Unicorns aren't real, but for beauty brands, they're still a great investment. Witness the glitter trail of sold-out products inspired by the equine myth: Lush's rainbow bath bombs, Tarte's ...

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LONDON — A week after revealing plans to buy Eve Lom from Manzanita Capital Ltd., C-Beauty unicorn Yatsen Holding Ltd., the parent company of cosmetics and skin care brands Perfect Diary, Little ...

There’s an excitement around unicorns normalizing Black beauty. "Afro unicorn is a lifestyle brand to remind women and children of color how unique, divine and magical there truly are," said April ...

Covergirl and James Charles. Maybelline and Manny Gutierrez. Rimmel and Lewys Ball. Across the board, beauty brands are expanding their aisles and SKUs to accommodate a new kind of consumer. Socially ...