To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Content marketing is certainly the buzzword on everyone’s lips. In this digital age B2B marketers are required to engage with prospects more so. Harnessing the power of social media. Taking advantage ...

Cold emails are easier to send than ever, but many teams still struggle to turn them into real B2B sales conversations. Even with better data, automation tools and AI-powered personalization, I still ...

When was the last time you were inspired by a B2B marketing campaign? When have you looked at a piece of B2B creative and thought, “They really get me”? Chances are, not recently. On the other hand, ...

We loved Loren McDonald's April 8 column, "What B2B and B2C Marketers Can Learn from Each Other," which covered the gamut of strategic differences and similarities for B2B and B2C marketers to ...

There’s no law that says B2B messages must be turgidly written. They need warmth and humor, especially at this time of year. For one thing, making customers “a part of your company journey is the ...

SMS is still one of the most popular ways to communicate. But is it a viable channel for B2B marketers? Alex Blyth investigates Given around half the UK population owns a smartphone, and the ...