In an era where B2B buyer's attention is fragmented and trust is increasingly difficult to earn, Vereigen Media, a global B2B demand generation and verified engagement company, today announced new ...

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...

In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. But many event marketers struggle to fully capitalize on the value of their investments due to ...

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain. Event spending is a huge chunk of many B2B marketers’ budgets: 58% of respondents said ...