Liquor preference aside, Reynolds was perfect for this role. Giorgio Armani wanted someone with “the right dose of irony,” for the new scent (the original, Armani Code, debuted in 2004 and ...

On Tuesday, January 8, Armani Code announced that the Deadpool actor is the new face of all their men’s fragrance line, including their latest launch, Code Absolu.

Armani Code is launching a new fragrance, and who better to model the sexy new scent than Ryan Reynolds? See his hot campaign image below.