The deal would have valued AppsFlyer at around $1.9 billion. AppsFlyer’s board ultimately rejected the revised proposal after reviewing the terms with Goldman Sachs. Marketing analytics firm AppsFlyer ...
AppsFlyer's Edik Mitelman and Adam Smart spoke on stage at PGC London 2026. They discussed discovering users' spending habits outside of games, and the legality of doing so. AppsFlyer representatives ...
Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
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