Return rates in major markets exceed one in three, driven by fit failure. Trillions in supply chain waste. Overproduction starts with mismatch, and mismatch starts with wrong sizing. The fashion ...

Here are some numbers that illustrate the insanity of women’s clothing sizes: A size 8 dress today is nearly the equivalent of a size 16 dress in 1958. And a size 8 dress of 1958 doesn’t even have a ...

Recent advances in apparel research continue to highlight the critical importance of developing fit and sizing systems that account for the rich diversity of human body shapes across different ...

Getting the right fit in clothes has always been an issue for most Indians. Either you visit an excellent tailor to get that perfect-fitting pair or compromise on a UK-12 or US-14 size. All these ...