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NBA Commissioner Adam Silver is interviewed during Amazon’s first-ever live streamed NBA game on Friday. (Screenshots via Prime Video stream) “It is here, it is real, it is happening,” said ...

In a strategic pivot, Amazon.com Inc. (NASDAQ:AMZN) is redirecting its Prime Video efforts towards live sports content, a move aimed at achieving profitability by the end of 2025. What Happened: ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.