As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward.

Donovan Mitchell and the Cleveland Cavaliers will be taking on Cade Cunningham and the Detroit Pistons in Game 7 on Sunday ...

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors. By Alex Weprin Senior Editor When Amazon takes the stage ...

OKC Thunder fans now have one more way to watch Shai Gilgeous-Alexander, Jalen Williams and the rest of their team. The FanDuel Sports Network is available through Amazon Prime. Starting with Oklahoma ...

Here's why tonight's game can only be found on Amazon Prime.

NASCAR has a new television partner beginning this weekend at Charlotte. Amazon Prime Video will broadcast the next five Cup Series races, starting with the Coca-Cola 600 on May 25. Prime Video is the ...

Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. The NBA’s new media rights deal with Amazon ...

Amazon's Jay Marine and Albert Cheng (Credit: Getty Images) Head of Prime Video & Amazon MGM Studios Mike Hopkins has announced changes in leadership structure at the company, placing new emphasis on ...

The Spurs vs. Timberwolves series may be determined Friday, but it can't be seen on traditional cable. Here's why.