Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

Gen Alpha could be the key to future box office success, per some new findings. Made up of people born between the early 2010s to present, Gen Alpha is already being seen by Disney and other studios ...