AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

AppLovin's 140% surge in six months is powered by Axon 2's AI-driven ad boom, soaring profits and bullish growth forecasts.

Posts from this topic will be added to your daily email digest and your homepage feed. The new App Store rules and ad placements have big ramifications for developers. But as developers have found in ...

iPhone, iPad, and Android users will start seeing more ways to interact with paid content within Google Maps starting Thursday Users of the Google Maps app will soon start seeing more ways to interact ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...