As Jeff Bezos’ all-female Blue Origin mission successfully launched yesterday (April 14), it marked yet another reminder that space travel is no longer reserved for astronauts—it’s increasingly the ...
As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.
AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...
No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...
PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...
John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...
As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...
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