Mars Wrigley’s 5 Gum has teamed with Grammy-winning artist Zedd to host a secret rave inside a New York City bodega, according to a press release. The rave, which will be held Aug. 22, will only be ...
5 gum is teaming up with global music sensation KATSEYE to deliver sensorial experiences that capture 'how it feels to chew 5 gum'. 5 gum and KATSEYE are releasing the 5 gum x KATSEYE Senses ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...
Add Yahoo as a preferred source to see more of our stories on Google. The room spray is one piece of the unusual five-item series, which was created in collaboration with every member of KATSEYE. Each ...
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Katseye Fans Can Now Collect Bottles Containing Their Exhales Thanks to a Collab with 5 Gum
The global girl group has created a collection of items inspired by the five senses, including their minty fresh breath in a bottle and kisses on gum wrappers Katseye is teaming up with 5 Gum to ...
To honor the 50th anniversary of hip hop, Mars’ 5 gum is dropping a new J.I.D. song paying homage to 5 of the genre’s most influential albums through its “5 In A Lifetime” campaign. But not everyone ...
“We’re so excited to partner with Square Enix and Crystal Dynamics to serve up some exciting new digital content to fans,” said Scott Koplowitz, Sr. Brand Manager of Gum & Mints at Mars Wrigley, as ...
5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...
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