Planned Parenthood is using the hype around the Wicked movie to its advantage. The agency took to social media to share new Wicked-theme posters, and the caption reads:"If you're experiencing wicked sexual and reproductive health care concerns,

Longtime fans may recognize all of this as a take on a decade-old Wicked meme that's circulated on and off for years. It's come back up in recent days thanks to both the film adaptation and star Cynthia Erivo getting upset about it and other jokes shared by fans.

Some users found the meme distasteful and argued that the explicit language was inappropriate for a healthcare organization. Comments like "is your discharge green?" were deemed unnecessary and potentially harmful,