Netflix has been ramping up its efforts in retail, with plans to open two physical stores. It's also partnering with many brands to sell merchandise based on its shows and movies.

Squid Game season 2 is set to hit Netflix on Boxing Day, and fans are already speculating about who could be making a return to the deadly competition.

Korean drama "Squid Game" has reached a staggering 330 million views, billing more than 2.8 billion hours of streaming, Netflix revealed on Wednesday, three weeks before season two of the hit show is set to be released on 26.

Three years later, Squid Game remains Netflix’s most-watched TV series ever, and capitalism is still a thing. A second season of Hwang’s story will be released on Netflix on Dec. 26, just as the Christmas cheer is fading, with the hopes that global viewers are still interested in Squid Game ’s specific flavor of media catharsis.

Call of Duty used to be a franchise that would stick to its tone, but in a post-Fortnite world, every game wants a piece of the transmedia pie. Starting in January 2025, Call of Duty will get a crossover with Squid Game, the hit Netflix series.

Squid Game, one of Netflix’s most-viewed television shows of all time, has set a new viewership record ahead of the Season 2 premiere. The South Korean survival thriller debuted on Netflix on September 17,

Squid Game creator Hwang Dong-hyuk has revealed that writing Season 2 and 3 of the Netflix show at the same time led to an ending change.

Squid Game season 2 is set to hit Netflix on December 26 - and fans have been speculating over which characters will be returning to the deadly competition.

Warning: This article contains spoilers for Squid Game season 1.* Get ready to binge-watch because Squid Game season 2 is dropping on Netflix this Boxing Day, and the fan theories are already flying about who's making a comeback in the lethal contest.