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Netflix taps Mattel, Hasbro

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

KPop Demon Hunters was a surprise sensation for Netflix after it was released over the summer, ultimately becoming the most popular film in the history of the platform.

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Toy stocks: Hasbro, Mattel partner on Netflix's KPop Demon Hunters

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‘KPop Demon Hunters’ Toys, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Netflix shares drop as Brazil tax dispute hits profits

Netflix increased revenues by close to a fifth on the back of global hits such as KPop Demon Hunters even as a dispute with Brazilian tax authorities hit its operating margin in the third quarter.

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‘KPop Demon Hunters’ Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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KPop Demon Hunters Is So Popular That It's Forcing Netflix To Do Something It's Avoided

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Wall Street Remains Bullish on Netflix Stock Despite Shares Tumbling 8% on Q3 Earnings Miss

"This past quarter's results did deliver a headline miss; however, the underlying fundamentals are very much intact," Deutsche Bank analysts say

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Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro

Mattel is currently taking pre-orders for a three-pack of dolls featuring Rumi, Mira and Zoey, the members of the fictional KPop trio HUNTR/X. And Hasbro's first product is a "KPop Demon Hunters" themed Monopoly Deal game. Merchandise and toys from both companies will be available at retail in spring 2026.