Sony announced that it is developing a Labubu doll movie. The studio plans to turn the viral collectible into a cinematic experience. Fans of the cute monsters

The pop culture convention earlier this year drew over 35,000 attendees to engage with over 150 brands and creators. It’s estimated that the fair generated around 87.5 million Hong Kong dollars in onsite business for the city.

A Labubu movie is reportedly in early development after Sony acquired the movie rights to the doll that became a trendy phenomenon worldwide.

As tariffs and consumer caution dampen prospects for the toy market this holiday season, the Labubu phenomenon has helped drive a rise in mystery and blind box sales.

Sony Pictures has acquired adaptation rights to Labubu dolls and intends to develop a feature film based on the pop culture fixation.

Sony Pictures has acquired the rights for making a new movie based on the global toy sensation Labubu by Pop Mart.

Labubu, the plush toy line of scruffy cute-ugly monsters, could be headed to the big screen. Sony Pictures, home of the Jumanji movies and, via its animation division, KPop Demon Hunters, has picked up the screen rights to the Chinese doll brand with the aim of making a movie and, in success, launching a franchise.

The euphoria surrounding Labubu toys is starting to resemble the boom-and-bust cycle that ended in the collapse of Beanie Babies in the 1990s, a warning sign for investors, a bearish analyst says.

Founded in 2004 in Mexico City by artist and entrepreneur Amparo “Amparin” Serrano, Distroller was known for its vibrant and playful designs featuring iconic motifs like the Virgin of Guadalupe and Amparin’s own whimsical creations.