A screenshot of the AI chatbot in the ad claimed Gouda accounted for 50-60% of global cheese consumption. Was it funded by Big Gouda, or was it just an AI hallucination?

BBC reports that Google had to scramble to fix its big Super Bowl advertising campaign for the company's Gemini AI tool. To show off the capabilities of the tool, Google used the Gemini AI to produce hyper-localized commercials highlighting each of the 50 US states.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”