Pure Xbox

Asha Sharma Says Xbox Is Investing To Make Series X|S Consoles A 'First-Class Experience Again'

In yesterday's big Xbox statement from Asha Sharma and Matt Booty, there was a mention in one of the priority sections about ...

‘We are Xbox’: Xbox confirms name change, new logo

CEO Asha Sharma and Executive Vice President Matt Booty are continuing to overhaul the gaming giant.

Xbox’s Big Turnaround Hedges Everything on Gamers’ Nostalgia

Xbox’s previous leadership under Phil Spencer spent the last few years letting the Xbox Series S and Series X slip away into ...

Xbox’s New Boss Lays Out Her Vision For Fixing A Broken Brand: ‘Players Are Frustrated’

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...

Microsoft Gaming Changes Name to Xbox

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...
Gematsu

Xbox CEO Asha Sharma and executive vice president Matt Booty publish staff memo ‘We Are Xbox’

Xbox CEO Asha Sharma and Xbox executive vice president and chief content officer Matt Booty have published a memo sent to Xbox staff today, revealing a company name change from “Microsoft ...
Gameranx

Asha Sharma & Matt Booty Shares Xbox Letter To The World – A Manifesto For Their Future

Xbox CEO Asha Sharma and Chief Content Officer Matt Booty have shared their new manifesto for Xbox to the public. The full ...
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Xbox cuts Game Pass prices but delays Call of Duty launches

Xbox CEO Asha Sharma has announced major Game Pass changes, cutting subscription prices while delaying new Call of Duty releases on the service by a year. The shift aims to improve long-term ...