Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor,
Macworld

9 Tim Cook bets that paid off and 2 big flops that didn’t

Macworld analyzes Tim Cook’s 15-year tenure as Apple CEO, highlighting nine successful bets including AirPods, Apple Watch health pivot, and services expansion versus two major flops. Cook’s wins include the underrated Apple Pencil,

Trump recounts Tim Cook call to 'kiss my ass,' in stark look at White House dealmaking

Tech executives from Amazon, Apple, Google and Meta have dined with Trump and donated millions to his inauguration fund and the White House ballroom.

Tim Cook Has Left 'Big Shoes' To Fill, Says Dan Ives — Gene Munster And Sam Altman React To The Handoff And John Ternus's Rise As Apple CEO

Apple Inc. is entering a new era as longtime chief Tim Cook prepares to hand the reins to hardware chief John Ternus amid rising pressure to deliver on artificial intelligence. Analysts See Stability — But Rising AI Pressure Deepwater Asset Management's managing partner Gene Munster described the transition as expected rather than disruptive,

Tim Cook’s extraordinary career in 4 charts

From his start at Apple, Tim Cook was a numbers guy.