Just when it seemed clear exactly what was coming when for the new iPhones, a new part of the puzzle has become apparent.

The tech giant is fast approaching its annual iPhone announcement event, which should take place in early September, if previous years are any precedent. Apple hasn't officially announced the date and time for the event, or even acknowledged its existence, but we all know it's going to happen.

The iPhone always goes on sale the Friday of the week after it's announced. Depending on which day it's announced, that could mean the iPhone 17 release date would be either Frida